Over a century after that move, Peter and Annie’s great grandchildren remain in the business of manufacturing. Instead of barrels, backpacks and bags are now created. Herschel Supply Co. was started with the goal of bringing well-designed quality built product to market. Inspiration is drawn from vintage mountaineering, American heritage, world travel and fashion. Herschel reinvents these products with modern shapes, fits and feels, with fine regard for detail. Their product endeavors to compliment the consumer's passion for individuality and personal style in a new way. Herschel is about our past, present and future. They are creating an environment that supports the new generation of fashion forward individuals.