In January 2006, ORISUE prepared for its premier release, Summer 2006, featuring only a dozen T-shirts and two crew sweaters. Utilizing the internet, Orisue introduced Summer 2006 on many of the world’s most prestigious street-fashion websites. Its refreshing designs created a buzz and received a strong response from the sites’ readers. Taking advantage of the exposure, ORISUE released Summer 2006 to several stores, all having success with the line. Since ORISUE's emergence in the industry, it has dramatically grown into exactly what it was dreamt to be.