WeSC is a street fashion brand for intellectual slackers. We Are the Superlative Conspiracy symbolizes what WeSC as a company represents; a group, a family of good and competent people working towards the same ideal and goals. WeSC is not merely a brand in the fashion industry, but rather a company within the skateboard culture. They create “street fashion”, clothing with roots in a subculture that sets its own rules and follows its own trends. The company was founded on January 7th 2000, their official “Day of The Superlative Conspiracy”. The founders are all avid skateboarders and snowboarders.The idea was to create a street fashion brand, a brand that represented street fashion – not streetwear. They felt that the purpose contained more than just t-shirts and jeans, a broader selection for men and women. None of what they wanted to achieve was to be found in the distribution network that they related to. Today WeSC is available in more than 20 countries around the world. |
